Faculty Research Spotlight: Karen Winterich

By Katherine Schreiner

Susman Professor in Sustainability and Professor of Marketing, Karen Winterich is another one of Smeal's faculty with a variety of research focusing on sustainability. Her research focuses on consumers' sustainable behaviors and the barriers they face with those behaviors..

One of Professor Winterich's current research papers introduces a focus on repair and repair services offered by brands rather than third parties. She finds that consumers believe there is more life in a product when the brand offers a repair service over a third party.

Winterich states that her department, "prioritize integrating sustainability concepts in our teaching to ensure students enter their careers making decisions not just based on economics but also environmental and social impacts."

For more information, reach out to Karen Winterich at kpw2@psu.edu or connect with her on LinkedIn through this link.