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How Seinfeld's insights can improve your New Year Resolutions, solve Climate Change (and help me not stay up too late)

December 31, 2018


Why do we discount the future?  And how might be combat this tendency? Comedian Jerry Seinfeld has a great bit where he highlights our human tendency toward what behavioral economists called "present bias":  our preference for short-term gratification. 


Here on The Tonight Show With Jay Leno, Seinfeld explains how Night Guy can mess with Morning Guy by staying up too late.  "That's Morning Guy's problem. That's not my problem." It's a terrific (and humorous) insight into human behavior:



Night Guy, Morning Guy and the Markets

We see this tendency everywhere.  In business, there is an urban myth circling that this present bias has forced the the average holding time for stock today down to 11 seconds. We have pumped computers full of algorithms and they do the heavy lifting, so this seems to make sense. While it's true that the average stock holding time is eroding across the globe, it's not 11 seconds. What used to be 7 or 8 years holding time for stocks has turned into 7 or 8 months (see graphic/source below)



We would do well to remember the lessons from Arie de Gues' The Living Company in which we studies companies that have been around for 500 to 1,000 years.


"Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans."


Combatting Short-termism and Valuing the Future

Seinfeld's poignant observation actually proves to have a psychological basis. Our mind really does play tricks on us. In this case of present bias, the science suggests we literally feel as though our future self is another person. And this person--and all those other future people--will deal with whatever can we are kicking down the street:  from macro issues likes budget deficits to climate change to credit card debt to the personal like saving money and preventative health.


So what do we do about this tendency?  How do we get back at Night Guy?


The Future is Closer Than You Think

To have a company that exists for 1,000 or a family legacy that persists after you pass, short-termism and the present bias must be defeated. This time of year, people set resolutions or goals for the New Year. But it struck me the other day that a year is too short. 


Much like quarterly earnings reports can be limiting to judge business performance, a year is too short to judge life performance. When Paul Polman became CEO of Unilever he famously told Wall Street that quarterly earnings reports were a thing of the past. He wanted his company to think for the long-term and quarterly calls were creating a myopic culture. Similarly, I suggest that a year is too short for our resolutions. We should think over our entire life performance which, it turns out, is much longer than we think.  


I think of Mary Jean and Frank Smeal, born in the early part of the 1900s who blessed thousands of students when they endowed the Penn State College of Business in 1990. Their legacy will literally touch millions of lives for countless years to come. The Smeal College of Business is now evidence and testimony to their lives. 


Just how long is a human life? In the U.S., it depends of course on race, gender, socioeconomic status but we can say roughly 70 years. But what about the lives we influence?  Not everyone has children, but since I do I thought about this through the perspective of being a father and future grandfather. See graphic below.


In invite you to do something similar. Get out a fresh piece of paper and create your own estimation of how your life performance can stretch. Then I recommend:

  • Just become familiar with the numbers, like 2130 or whatever it is for you. Part of the problem is that these future numbers seem unreal and it is not because they are, but it is just because they are unfamiliar to us.  As I have walked around with 2060 and 2130 in my head over the last few days, they become real, they achieve a certain weight in my consciousness.  Suddenly, projections of, for example, further damage from climate change by 2050 and 2100 are personal, proximate and relevant.

  • Reverse the process and go back in time. For me, this would be a consideration of my ancestors in the 1820s. The country had been in existence for about 50 years, James Madison was president. How did they act in the interest of the country, the community? My family?  

  • Start to see how this changes how you think about your days and weeks--and 2019. Put the years on a piece of paper and put it up somewhere. For me...1820---1974---2130. See how it changes your thinking. You have a big impact. You are here for a reason. Don't waste the opportunity. Don't just expect to make an impact, plan to do so!

  • Set resolutions for 2019 but make sure they support your legacy and the greater good, what your great grandkids say about you--about us--in 2100 and beyond



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