The Weekender: Sport Can Become the Leading Industry in Sustainability
The Weekender features a longer form publication or multimedia production from a reputable source. We select articles or things to watch or listen to that discuss issues and opportunities we deem just off the radar for many business people, students, and faculty. We aim to expand the mind, broaden the heart, and sharpen the analysis. Have a great weekend!
As a former college athlete (now aging athlete), I appreciate the power of sports to bring together a community, raise the emotions and build a sense of identity and pride. This all makes sports a vehicle for communication and a potential culture creator.
Over the past decade, there has been an explosion of activity in the "greening of sports" that has touched the NFL, the NBA, Major League Baseball, the World Cup, the Olympics, and much more. The Green Sports Alliance is the leading non-profit member-based organization focused on advancing sustainability in athletics.
Since Penn State kicks off its football season today against Appalachia State, I thought I would take a look at what is happening in sustainable sports...and share it with the growing Triple Bottom Lion community. By the way, I had never heard of the Sports Sustainability Journal...a whole new world to explore.
SUSTAINABILITY ISSUES SUCH AS CLIMATE CHANGE, economic inequality and social injustice are “pressing concerns” for the sports community, says the International Olympic Committee (IOC), both in its management of day-to-day affairs and its “responsibility” towards young people and future generations.
With the publication of its sustainability strategy in late-2016 and the recently-unveiled Sustainability Essentials guide (from which the above paragraph was taken an paraphrased), the IOC has become unequivocal in its stance that both itself as an organisation, and the wider sporting industry, must be leading lights in sustainable practice due to its high profile and status.