We are starting a new series to showcase Smeal faculty whose research and/or teaching advances the theory and practice of sustainable business.
It is a great pleasure and honor to interview faculty from every department who are involved with companies and organizations around the world. Check out the whole series (which is just getting started).
This week features Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow
Can you describe your teaching and/or research responsibilities at Smeal?
I developed a course on Sustainability Marketing (BA442: Sustainable Behavior of Consumers, Firms, and Societies) in 2013 and teach it each spring. While I was always interested in research on prosocial behavior, teaching this course has ignited specific interest in sustainability research questions.
There is rapid change in sustainability initiatives both at the business and consumer level. It can be a challenge to keep up, but it is a very exciting field.