The famous line from the 1996 film "Jerry Maguire" and it echoed in dramatic negotiations between professional athletes and their agent: Jerry Maguire played by Tom Cruise. "Show me the money!"
Here it is Jerry....it's in sustainability:
Sustainable Brands just came out with their latest overview of recent studies showing the return on investment (ROI) from--what I would call--smart sustainability (since "dumb sustainability" wouldn't produce any enduring benefit). Here's a quick summary of six "show me the money" studies for you:
Project ROI: recent report funded by Verizon, Campbell's and others summarizes 300 studies and claims smart sustainability can increase revenue 20%, market value 6%, employee productivity 13%, reduce turnover 50% and provide risk protection of up to 7% of company value
Green Giants: book by Freya Williams, CEO of North America at Futerra, a sustainability strategy and creative agency, compared market performance of high performing, "green giant" companies and found they performed 11.7% better than their leading competitors from 2010 to 2015 and outperformed S&P 500 by 6.8% per year.